About
TUBOSTON:
• Niche-targeted local website with strong following, averaging 40,000 monthly visitors
• The gateway to the online Hispanic bilingual community in Boston
• The only local bilingual Hispanic-targeted Internet portal
• Home to the digital edition of El Planeta Newspaper and Health and Family Magazine
EL PLANETA NEWSPAPER:
Mission: To inform, educate and unite the Hispanic community with other communities in the region
• Weekly, on the streets every Friday
• The first newspaper in Boston to actually address or reach out to all the Hispanic demographic groups represented in the metropolitan area
• The largest circulating Hispanic newspaper in Boston: on average 50,000 copies every week, with a weekly readership of 100,000
• The only newspaper in Spanish with paper boxes located at the highest traffic points around Boston, and with more than 2,500 drop points including: retail, small businesses, government offices, hospitals, churches and other places where Spanish speakers gather.
• Circulation monitored weekly with a goal of at least a 95% pick up rate.
• Winner of the Best Health Advertising Supplement by the New England Press Association in 2008 and recognized by local coverage by the Ethnic Press Association.
HEALTH AND FAMILY BILINGUAL MAGAZINE:
• The only bilingual wellness magazine in New England published 3 times a year on glossy paper and full color.
• Dedicated to improve the quality of health of multicultural communities covering topics such as diabetes, cancer, nutrition, financial literacy, oral health, fitness, exercise and well-being.
• Drop points include: waiting rooms, daycare centers, Primary Care Physician offices, not for profit organizations, hospitals and medical offices.
HISPANIC MARKET IN BOSTON AND MASSACHUSETTS:
• New England is the 8th largest Hispanic market in the USA.
• Massachusetts Hispanic population consumption is $9.2 billion or 45.6%
of New England.*
• Boston is the top 24 Hispanic market in the USA.**
• Locally, in certain neighborhoods, Spanish is by far the most prevalent language other than English.***
• Neighborhoods such as East Boston, Roxbury, Jamaica Plain have greater than 20% Spanish-speaking households.
• Hispanic youth increased by an average of 179.3% in several of Boston’s neighborhoods we cover between 1990 and 2000.
• El Planeta reader’s survey has identified: 17% are born in the US, 28% are from Central America, 22% from Puerto Rico and 20% are from the Dominican
Republic. 18% are from South America.****
*SOURCE: CENSUS REPORT 2007 | **SOURCE: 2008 HISPANIC FACT PACK PUBLISHED BY ADVERTISING AGE | ***SOURCE: CITY OF BOSTON, INMIGRANTS IN BOSTON REPORTS | ****El Planeta readership survey
EL PLANETA PUBLISHING:
• The leading Spanish language publisher in Massachusetts.
• An integrated media company servicing primarily the Hispanic and multicultural communities.
• Diverse product range providing advertising exposure as well as recruiting power for companies focused on reaching the Hispanic community.
• Print: El Planeta Newspaper, Health and Family Bilingual Magazine, special editorial products and supplements, signature special editions that include The Best of El Planeta, and annual PowerMeter list.
• Online: TuBoston.com Hispanic bilingual portal and e-mail distribution list
• Events: Health and Family annual health fair, PowerMeter party honoring 100 most influential people for the Hispanic community.
• Member of the Phoenix Media Communications Group (PM/CG), the only
converged media company in New England with 40+ years of experience.
El Planeta Media
311 Highland Ave.
Somerville, MA 02144
editor@elplaneta.com
TuBoston.com/ Arts and Entertainment
Rafael Ulloa rafaelu@elplaneta.com
Newsroom
news@elplaneta.com
P. 617.515.3759
F. 617.859.8201
Editorial Designer
Jhosmer Garcia
Sales and Marketing
sales@elplaneta.com
P. 617.953.3070
F. 857.241.3047
Sales Manager
Raul Medina
Account Executives
John Miro
Circulation Director
Jim Dorgan
Supplements/Suplementos
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